Lifecycle Marketing Manager

Company Overview

Mantra Health is an award-winning digital mental health provider for colleges and universities. On a mission to make evidence-based mental health care more accessible to students, Mantra Health partners with higher education institutions and health insurance plans to provide undergraduate and graduate students with virtual therapy, psychiatry, crisis care, and wellness content. Mantra Health aims to provide digital and clinical services to 40 million young adults by augmenting high-quality, evidence-based clinical services with seamless campus integration. We were named a Rising Star by the 2022 UCSF Health Hub Digital Health Awards in Mental & Behavioral Health. Mantra Health solutions have been deployed across over 130 college and university campuses, including Penn State University, Massachusetts Institute of Technology, Miami Dade College, and UC Berkeley, serving over 1 million students.

Opportunity for Impact

We are seeking a Lifecycle Marketing Manager to design, execute, and rigorously optimize Mantra Health’s student journey that drives retention and utilization within our product. This role requires a unique blend of technical mastery (Iterable, HTML/CSS) and analytical ownership, directly linking in-app communications to measurable student success.

As a mission-driven digital health company, our team spans clinical, technology, and business functions. The Lifecycle Marketing Manager will be essential in navigating the complexity of accessing behavioral health and technical execution.

This position offers a unique opportunity to work directly with Mantra’s Head of Marketing and senior leaders across the organization, while making a measurable, data-driven impact on student retention and the company's growth trajectory.

What You’ll Do

This role will own the strategy, execution, performance, and analysis of the student experience, primarily focused on the in-product experience.

Strategy & Execution

Data & Reporting

Technical & Cross-Functional Partnership

Who You Are

You are a proactive, hands-on Lifecycle Manager with a fierce "builder" mentality and a relentless focus on optimization. You thrive on quickly standing up new capabilities, iterating at speed, and owning the end-to-end technical performance and integrity of automated student journeys as the in-house Iterable expert.

You have at 4-5 years of hands-on experience in a dedicated lifecycle/retention marketing role (ideally B2C or B2B2C digital health), with proven expertise in a top-tier marketing automation platform.

You possess the full optimization skill set, including technical execution (proficiency in HTML/CSS for template customization) and deep analytical fluency.

You take proactive ownership of the marketing technologies and strategy, seamlessly partnering with Product, Engineering, and Clinical teams to ensure technical integrity and shared outcomes.

Why Choose Mantra

Compensation & Benefits

Compensation: $110,000 - $120,000 with potential bonus opportunity.

Pay range may vary by location and is commensurate with experience and market rates.

At Mantra, our distributed team is our secret sauce that allows us to support our mission everyday. We're collaborative, empathetic, and curious. We take time to celebrate our wins and learn from our mistakes. Each full-time employee at Mantra enjoys:

Mantra health is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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